Behind the scenes in newspapers

Newspaper editors are featured in the World Editors Forum on the subject of integrated newsrooms. Here are some excerpts from their comments.
 
Editor-in-Chief, Globe & Mail, Canada.
“Most journalists in our newsroom consider themselves hybrids; they are story tellers who use different media and the inherent strengths of each to convey their stories.”
 
Executive-Editor, Fort Myers News Press, U.S.A.
“Information is our product, the platforms we distribute the information are less important. We must understand the audiences and must get our needed information to them on the platform they want it.”
 
Editor-in-Chief, Verens Gang Multimedia, Norway
“Newspaper and internet are by nature so diverse that they demand completely different working methods and organizations in order to succeed.”
 
Director of Media Strategies, PPF Financial Group, Eastern Europe
“The danger of joining print and online journalists is that you can destroy your original brand. To be able to succeed in different media fields you have to change the way you reach readers. Here I sense a hidden risk. For example, if you write for the internet and your goal is speed, you may quickly lose your sense of accuracy. Step by step, this habit can reach your newspaper.”
 
General Products Director, RBS Group, Brazil
“For our newspapers, the discussion about integration is outdated. By now we are trying to fuse 100%, the digital and print operations inside the newsroom.”
 
Executive Director, Punch, Nigeria
“The question of integration is not optional - it’s functional. Most importantly, as we aggregate platforms hard-nosed journalistic skills, including of course, a stubborn passion for truth, will remain valuable professional qualities.”
 

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